(1) Struggled with misaligned initial brand póitioning as a café
(2) Needed to develop strategies to grow revenue by effectively reaching target customer segments.
With profound insights into the brand coupled with market research and expertise from the Mijor team, we assist businesses in identifying root causes and providing tailored 360 marketing strategic advice and execution.
1. Social Media:
– Re-branded Chuồn Chuồn across Facebook, Instagram, TikTok, Google, and Naver to emphasize its identity as a restaurant.
– Created a clear and engaging brand personality to attract the right customer audience.
– Developed a variety of engaging content formats (e.g., videos, images, stories, reels) tailored for different platforms to enhance brand visibility.
2. Production:
– Established clear and cohesive visual guidelines to ensure a consistent brand image across all platforms.
– Produced high-quality imagery and videos that highlight the restaurant’s unique view and appealing food.
3. Influencer Marketing:
– Partnered with local KOLs and KOCs to boost brand visibility within Vietnam.
– Collaborated with Korean bloggers on Naver to target Korean tourists and enhance international appeal.
4. Event Marketing:
– Organized seasonal events such as Bazaar Markets, Christmas, New Year’s Eve, and Lunar New Year celebrations.
– Introduced engaging activities to attract and entertain both domestic and international visitors.