Lucia faced challenges in attracting guests to the bar area after 10 PM and experienced a decline in revenue across both the restaurant and bar sections.
With profound insights into the brand coupled with market research and expertise from the Mijor team, we assist businesses in identifying root causes and providing tailored 360 marketing strategic advice and execution. We define the job-to-be-done at the time was to develop a holistic marketing focused on social media marketing and influencer marketing to raise the brand’s awareness to domestic customers.
– Develop a re-branding plan across all social media platforms to ensure consistency and coherence.
– Target South Korean customers through Naver platform.
– Partner with South Korean tour operators in Phu Quoc to boost bar traffic.
A year after the take over, overall website conversions more than doubled and revenue for both properties
increased significantly.