LUCIA BAR

Challenge

Lucia faced challenges in attracting guests to the bar area after 10 PM and experienced a decline in revenue across both the restaurant and bar sections.

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With profound insights into the brand coupled with market research and expertise from the Mijor team, we assist businesses in identifying root causes and providing tailored 360 marketing strategic advice and execution. We define the job-to-be-done at the time was to develop a holistic marketing focused on social media marketing and influencer marketing to raise the brand’s awareness to domestic customers.

Results

A year after the take over, overall website conversions more than doubled and revenue for both properties

increased significantly.

+112%

OVERALL WEBSITE CONVERSIONS

+112%

OVERALL WEBSITE CONVERSIONS

+112%

OVERALL WEBSITE CONVERSIONS