On Thai is a completely new Thai restaurant brand in the Ho Nai – Bien Hoa area, competing with well-established local competitors.
With profound insights into the brand coupled with market research and expertise from the Mijor team, we assist businesses in identifying root causes and providing tailored 360 marketing strategic advice and execution. We define the job-to-be-done at the time was to develop a holistic marketing focused on social media marketing, production and event marketing to raise the brand’s awareness to domestic customers.
Highlight On Thai’s unique value proposition as an authentic yet affordable Thai dining experience in Ho Nai, Bien Hoa, our strategy leverages key services to build brand awareness and engagement:
– Social Media Management: Develop social media strategies highlighting the brand’s key features, including creating a TikTok channel featuring the owner as the central character narrating the journey of building On Thai.
– Production: Develop high-quality brand guidelines with precise imagery directions that reflect On Thai’s genuine Thai ambiance, ensuring a consistent brand presence across all social media platforms.
– Event Marketing: Organize and promote both online and offline marketing events to boost brand visibility and engage with the community directly
A year after the take over, overall website conversions more than doubled and revenue for both properties
increased significantly.