/ˈmaɪ.dʒə/
Nóc Rooftop
Challenge
(1) New venue with low brand awareness
(2) Competing against well-established rooftop bars in Da Nang
(4) Broad initial target audience
(5) Inconsistent customer traffic throughout the day
With profound insights into the brand coupled with market research and expertise from the Mijor team, we assist businesses in identifying root causes and providing tailored 360 marketing strategic advice and execution. We define the job-to-be-done at the time was to develop a holistic marketing focused on social media marketing to raise the brand’s awareness to domestic customers.
1. Social Media:
– Focus on promoting the exclusive “plane-view” as a USP
– Developed a clear and consistent brand personality that resonates with the target audience
2. Influencer Marketing:
– Collaborate with 6 KOCs on TikTok, 2 KOCs on Instagram, and 2 KOCs on Naver Cafe to boost recognition and credibility for NóC to build credibility and increase brand visibility across multiple platforms
3. Event Marketing:
– Introduce additional entertainment activities such as board games, tarot readings, live music, and giveaways to enhance the customer experience
4. Loyalty Program:
– Leveraged Zalo OA to develop a loyalty program that offers exclusive promotions and rewards to repeat customers
Results
A year after the take over, overall website conversions more than doubled and revenue for both properties
increased significantly.
+20%
in revenue on event days
+1,841
followers achieved on TikTok, with 5 videos exceeding 100K views
+5.8K
followers reached on Facebook, and 561 followers on Instagram
