(1) Lost the customer due to the Covid pandemic
(2) Expanding business, enhancing customer experience
With profound insights into the brand coupled with market research and expertise from the Mijor team, we assist businesses in identifying root causes and providing tailored 360 marketing strategic advice and execution. We define the job-to-be-done at the time was to develop a holistic marketing focused on social media marketing and influencer marketing to raise the brand’s awareness to domestic customers.
– Social Media: Increasing brand presence on suitable platforms with engaging content and visual, including viral content on Instagram and TikTok.
– Influencers: Leveraging the power of reviews and word-of-mouth marketing, Mijor has partnered with various influencers to experience the services and amplify brand mentions on social media.
– Production: Based on market research and deep customer understanding, Mijor has helped Mango Bay refine its Photoshoot Guideline and produce numerous photo sets for long-term and effective brand usage.
A year after the take over, overall website conversions more than doubled and revenue for both properties
increased significantly.